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Society of Fire Protection Engineers
Michigan Chapter
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Position: Fire Alarm Sales Engineer


Business Goal: Develop, Establish and Maintain relationships with new customers including end users, contractors, engineers, and individual that may refer business to us. (The territory shall be Michigan and the Ohio counties of Adams, Defiance, Erie, Fulton, Hancock, Henry Huron, Lucas, Ottawa, Sandusky, Seneca and Williams.)


This will be accomplished by setting and following specific goals:

  • Scheduling and making cold calls to generate requests for our products and services.
  • Participating in organizations and clubs where they will generate additional contacts.
  • Using business directories, phone directories, and the Internet to develop new contacts.
  • Determining what the customers need is as they relate to customer desires, and applicable codes.
  • Qualifying and attending trade shows where our potential customers participate.
  • Following up on leads from others.
  • Preparing, delivering and following up on each proposal.
  • Responding to customers in a timely and enthusiastic manner.
  • Developing new marketing strategies for approval by management.
  • Preparing proposals and follow up through the sale and service process.
  • Tracking customer satisfaction for repeat business after the sale is completed.
  • Communicating problem areas in writing in a professional manner with Fire Defense service managers so that service is being performed in a consistent manner.


Specific Qualifications:

  • 10+ years of experience in the fire protection industry.
  • 5+ years of Fire Alarm Contract sales experience.
  • NICET Certification at Level 2 or above.
  • Ability to establish and grow a strong market presence.
  • MUST manage clients and sales efficiently without any supervision.
  • MUST be motivated to bring up to $4 million in new construction annual revenues.
  • MUST pass a background check & drug test.


  Primary focus: New Fire Alarm System equipment and service; when applicable:

  • Clean Agent Fire Suppression Systems
  • Special Hazard Fire Suppression Systems.
  • Flame, Combustible & Toxic Gas detection systems
  • Carbon Dioxide Suppression Systems
  • Explosion Protection Systems.
  • Foam Systems
  • Sprinkler System Inspections & Repairs.
  • Fire Pump Service
  • Pre-engineered (Restaurant / Commercial Kitchen) Fire Suppression Systems.
  • Portable Fire Extinguishers.
  • Fire Extinguisher Demonstrations.
  • Emergency lights, and exit signs.
  • Fire hoses.


Additional Responsibilities:

  1. Working with Fire Defense Accounting department to determine or verify customer’s credit ratings where payment terms are required and follow up on collections.

  2. Coordinating and following up on customer orders with other Fire Defense Departments to assure materials and services are delivered in a timely manner.

  3. Prepare sales presentations and proposals utilizing Microsoft Word, Excel, Power-point and other sales tools.

  4. Selecting the correct products or assisting customers in making product selections, based on customers' needs, product specifications, and applicable regulations and Fire Defense policies.

  5. Demonstrates and explains use of products.

  6. Inform customers of estimated delivery schedules, service contracts, warranties, or other information pertaining to purchased products.

  7. Verify that materials lists are accurate and that delivery schedules meet project deadlines.

  8. Collaborate with colleagues to exchange information such as selling strategies and marketing.

  9. Complete sales reports, projections and other paperwork.

  10. Consult with engineers regarding technical problems.

  11. Provide customers with ongoing technical support.

  12. Provide constructive verbal and written feedback to company's management, so that products can be tailored to clients' needs.

  13. Always advise the customer in use of equipment sold and the maintenance requirements.

  14. Insure surveys are accurate for preparation of accurate proposals and engineering.

  15. Manage time to accomplish goals.

  16. Actively look for ways to help other people or individuals within the organization.

  17. Handle complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

  18. Develop constructive and cooperative working relationships with others, and maintaining them over time.

  19. Provide information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

  20. Identify the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

  21. Observe, receiving, and otherwise obtain information from all relevant sources.

  22. Keeping up-to-date technically and applying new knowledge to your job.


    Expected Skills & Abilities Sales Employee must be able to understand & demonstrate:

  1. Oral Expression: The ability to communicate information and ideas in speaking so others will understand.

  2. Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.

  3. Speech Clarity: The ability to speak clearly so others can understand you.

  4. Number Facility: The ability to add, subtract, multiply, or divide quickly & correctly.

  5. Deductive Reasoning: The ability to apply general rules to specific problems to produce answers that make sense.

  6. Inductive Reasoning: The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events.)

  7. Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.

  8. Written Comprehension: The ability to read and understand information and ideas presented in writing.

  9. Written Expression: The ability to communicate information and ideas in writing so others will understand.

  10. Memorization: The ability to remember information such as words, numbers, pictures, and procedures.

  11. Speech Recognition: The ability to identify and understand the speech of another person.

  12. Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

  13. Information Ordering: The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

  14. Originality: The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.


    Respondents should contact;

    Paul Rossi

    Business Operations Manager

    Fire Defense Equipment Company

    (586) 212-1835 (Mobile)

    (248) 549-8113 x331 (Office)